Over more than two decades, I have built businesses, professional networks, publishing systems, entrepreneurial programs, digital platforms, and organizational infrastructure across Taiwan, Canada, and the United States.
This page documents some of the ventures, programs, and systems I founded, co-founded, built, or led.
Some careers fit neatly into job titles. Mine never has.
Over the years, I’ve built businesses, websites, communities, events, publications, programs, systems, and platforms. I’ve founded and co-founded initiatives, led organizations and teams, developed brands from the ground up, and helped turn ideas into things that continued long after launch.
Much of this work was originally done and documented under my former professional name, Carrie Kellenberger. I now work and publish as Carrie Marshall.
This page brings my history together.
It isn’t intended to document every project I’ve ever touched, but does highlight some of the organizations and events I helped build, found, launch, lead, grow, or make work.
Leadership, Community & Organizational Development
Canadian Chamber of Commerce in Taiwan (CanCham)
I served in leadership with the Canadian Chamber of Commerce in Taiwan for six years, including as Chairwoman and as an executive supervisor to the Board of Directors.
My work with the Chamber extended far beyond chairing our monthly meetings. It included organizational leadership, meeting with visiting Canadian delegations, member engagement, events, communications, digital infrastructure, business programming, community initiatives, partnerships, and representing the Canadian business community in Taiwan.
During those years, I worked with volunteers, business owners, professionals, government representatives, sponsors, community organizations, and other chambers to create opportunities for Canadians and Canadian businesses in Taiwan.
My work included:
- Chamber leadership and governance
- launching our Small Business Committee – the first of its kind in Taiwan
- co-founding the SBC’s signature event called Dragons’ Chamber Taiwan
- business and community programming
- event development and promotion
- website and digital communications
- sponsorship and partnerships
- member engagement
- marketing and social media
- major events and galas
- small-business programming
- community advocacy and representation
From the Archive
- photographs from the first meetings
- original branding and logo materials
- captures of the first website
- AGM presentations
- event advertising
- press coverage
- committee and event photographs
- surviving correspondence and documents
CCCT Small Business Network
Co-Founder | 2015
In 2015, Andrew Lunman and I established the Canadian Chamber of Commerce in Taiwan Small Business Network to provide practical programming and community for Canadian entrepreneurs and small-business owners in Taiwan.
We developed regular business programming and hosted events each month throughout the year. Our events created a place for entrepreneurs to meet, learn, exchange knowledge, and build relationships.
One of the network’s signature initiatives became Dragons’ Chamber Taiwan which was launched a year later in 2016. Our signature event grew into a long-running pitch event for immigrant entrepreneurs that is in its 10th year in 2026.
- Meet Global Pink Stage, 2016
- Original Dragons’ Chamber logo
- First planning meeting, March 30, 2016
Dragons’ Chamber Taiwan
Co-Founder | Brand, Website, Launch & Event Development
Dragons’ Chamber Taiwan began at a café in downtown Taipei in 2015.
Andrew Lunman and I co-founded this initiative as our signature event for CanCham’s Small Business Network. From the original concept, we began developing what would become a pitch event supporting foreign entrepreneurs building businesses in Taiwan.
I worked on the original concept and launch infrastructure, brand development, logo, marketing and promotion, and helped bring additional people into the project as it developed. The original Dragons’ Chamber website was designed entirely by me.
I continued participating through committee work and the promotion and marketing of subsequent events up until September 2020.
Dragons’ Chamber Taiwan went on to become a long-running entrepreneurship event in Taiwan. It’s now in its 11th year and it’s known as THE start-up pitch event for foreign entrepreneurs in Taiwan.
From the Archive
This history survives across multiple sources, including:
- 2015 committee materials
- photographs from the first meetings
- original branding and logo materials
- captures of the first website
- AGM presentations
- Chamber biographies
- event advertising
- press coverage
- committee and event photographs
- surviving correspondence and documents
Historical materials may identify me as Carrie Kellenberger, the professional name I used at the time. I now work and publish as Carrie Marshall.
Reach To Teach Recruiting
Business Operations, Systems, Marketing & Growth
Reach To Teach Recruiting LLC and Reach To Teach Recruiting LTD were major parts of my professional life for more than 16 years. Not many business owners can say they operated an international business with offices in Taiwan, South Korea, and the United States.
My work crossed operations, recruiting, marketing, digital strategy, website management, communications, events, systems development, client relationships, training, SEO, social media, and the countless pieces of infrastructure required to keep an international recruiting business functioning.
Rather than occupying one narrow role, I wore every hat in the business. (As most business owners do!)
My responsibilities included:
- day-to-day business operations
- recruiting systems and workflows
- website development and management
- SEO and content strategy
- marketing and advertising
- social media management
- applicant communications
- working directly with teachers and helping them move abroad
- supporting teachers throughout their year abroad
- scheduling and administrative systems
- staff recruitment, management, and training
- events and community outreach
- client and institutional relationships
- international education recruitment
From 2020 onward, I ran the day-to-day business operations myself, overseeing our international recruiting operations and managing my part-time staff.
During my years with Reach To Teach, our recruiting work extended across multiple international markets and included relationships with schools, educational organizations, and government education programs.
Building the Reach To Teach Community in Asia
Recruiting teachers was only part of the work. For years, I developed and organized Reach To Teach community programming, creating regular opportunities for teachers living abroad to meet, build friendships, experience their host communities and stay connected to the organization.
From meet-and-greets and holiday events to hiking, fishing, pool parties, KTV, dinners and large social gatherings, I handled the programming that helped turn Reach To Teach from a recruiting company into a community.
From the Archive
Surviving materials from my Reach To Teach years include website captures, recruitment materials, event photographs, press and interviews, social media, business documents, marketing materials, and other records documenting my work.
- GoAbroad — Staff Interview with RTT Co-President Carrie Marshall (Formerly Carrie Kellenberger), 2017
- Go Overseas — Co-Owner of Reach To Teach Recruiting Carrie Kellenberger Staff Interview
- Exploring the World with Carrie Kellenberger — Wandering Educators
- Living Your Dream Abroad: Go Overseas! — Wandering Educators
- Taipei Times: Starting A Business in Taiwan
- Taipei Times: Foreigners to get subsidies from Taipei government
- Better Business Bureau — Reach To Teach Recruiting LLC Business Record
BridgeUniverse — Will English Language Teachers Be Traveling Again in 2022?
Interviewed as owner and co-president of Reach To Teach Recruiting about international teacher recruitment, border closures, teacher placements and the reopening outlook across Asia during the COVID-19 pandemic. Original BridgeUniverse article is no longer publicly accessible; archival record preserved. Reach To Teach Recruiting has seen a similar upward pattern in South Korea, as well as in Taiwan.
“Since Korea and Taiwan are seen as relatively safe countries, we’ve actually seen a jump in the number of applicants that are applying,” Kellenberger said. “We have been able to place several hundred teachers in both countries over the last two years.”
However, in order to get a May 2021 outbreak under control, Taiwan closed its borders and some teachers who were supposed to arrive over the summer have not, as of yet, been able to enter the country.
“Taiwan is an extremely safe teaching destination, but the government is concerned about the Delta variant running rampant in other countries around the world, and thus has decided to keep borders closed until we reach our vaccination percentage,” Kellenberger said. “We’re closing in on that percentage quickly.”
Consistent communication is also vital for Reach To Teach Recruiting. Prior to arrival, they help teachers find quarantine hotels and spend time on video calls with them answering questions. They’ve also written guides and informational pamphlets to keep teachers up to date on the latest COVID-19 related requirements.
“The feedback we’ve received from our teachers who came to Taiwan or South Korea in 2020 and 2021 is that they’re happy and pleased to be here,” said Kellenberger. “They are enjoying life in Asia. There’s plenty to see and do in both countries.”
My Several Worlds
Founder, Publisher, Writer & Photographer
I founded My Several Worlds in 2007 and have independently published and managed the site for nearly two decades.
What began as a personal travel and expatriate blog grew into a substantial independent publication covering travel and life in Asia, teaching abroad, photography, chronic illness, disability, advocacy, art, and personal storytelling. It eventually morphed into a patient centered hub for chronically ill and disabled communities around the world.
Over the years, I have written, edited, photographed, published, optimized, redesigned, migrated, maintained, and monetized the site myself. Its archive now contains hundreds of articles documenting both my work and major chapters of my life in Asia and beyond.
My Several Worlds has also served as a platform for collaborations, advocacy campaigns, educational resources, books, creative projects, and community building.
A First-Generation Independent Publisher
My Several Worlds was launched before “content creator” became a career description and before modern social media transformed online publishing. I learned digital publishing by doing it: writing, photography, HTML and WordPress, SEO, audience development, advertising, affiliate marketing, partnerships, and community building.
Nearly two decades later, the site remains online and continues to hold an extensive archive of my work.
What I Created
- 900+ independently published articles
- original travel and documentary photography
- long-form editorial and personal writing
- SEO and organic search traffic
- website design, management and migrations
- advertising and monetization
- social media and audience development
- collaborations with writers, photographers, publishers and organizations
- chronic illness and disability advocacy
- books, journals, art and educational resources
- nearly two decades of digital publishing
Nearly Two Decades in the Web Archive
My Several Worlds has an unusually deep historical footprint in the Internet Archive. The Wayback Machine records 1,477 saves of the domain between March 25, 2008 and June 23, 2026, with more than 10,000 archived URLs associated with the domain prefix. The archive preserves successive generations of the site, thousands of pages and images, and the evolution of an independent publication across nearly two decades.
Writing, Publishing & Creative Projects
My work has never existed exclusively inside organizations or businesses.
I’ve spent years writing, editing, publishing, photographing, designing, creating educational resources, producing artwork, collaborating with other writers and creators, and developing independent projects.
That work includes books, articles, photography, digital publishing, editorial projects, educational materials, advocacy resources, graphic design, and creative collaborations.
Community, Advocacy & Initiatives
Some of the work I’m proudest of was built because something was missing.
Throughout my career, I’ve helped create and support communities, initiatives, campaigns, events, and resources designed to connect people, share information, increase visibility, and make participation easier.
The CM Effect
Founder, Owner, Primary Consultant | 2026–
The CM Effect brings many of these threads together.
It is where I now provide practical support across websites, WordPress, content, publishing, systems, documentation, digital operations, and business strategy.
After decades of building systems for businesses, organizations, publications, communities, and my own projects, I wanted one place that reflected how I actually work.
Move quickly. See deeply. Build beautifully. Make it work.
Having worked as a freelancer for more than 20 years under my former name, in 2026, it became necessary to bring my dream into reality.
I launched The CM Effect in 2026, but my work in this area of my life spans decades.
Please view my Testimonials page to see what my clients have to say about my work.
Want to build something?
Bring me your mess.
A Career Doesn’t Disappear Because a Name Changes
The work I offer today wasn’t learned from a course. I built these skills over two decades of running my own independent digital publications.
Much of my professional history remains online under Carrie Kellenberger, the name I used professionally for many years.
I now work and publish as Carrie Marshall.
My name changed but the work is still mine.