Client Spotlight: Alison Adair, Persistence the Magic Bus

Client Spotlight featuring Alison Adair and Persistence the Magic Bus, with examples of brand, promotional and illustration work by The CM Effect.

What began with original illustrations for Alison Adair’s Persistence the Bus grew into a creative collaboration spanning branding, publishing, promotional design and author-launch support. Here’s how the different pieces came together and why this project perfectly illustrates The CM Effect.